TV TRAILER AND VIRAL CAMPAIGN FOR AGENTS OF SHIELD
It all began with a photo and six seconds from vine, and before you know if you have a whole teaser trailer. They are trying to capitalise the link to The Avengers using both the logo and little hints of the heroes themselves, perhaps implying their presence in the series or maybe they just really want to grab your attention. The link is cemented by the Marvel movie star who will head up the show in the shape of Clark Gregg’s Agent Phil Coulson.
It looked like much of the marketing would focus on Coulson’s resurrection with the #CoulsonLives hashtag first introduced when the pilot was announced but now it seems there is something greater at work. There’s something called ‘The Rising Tide’ and you can find out all about them on their website. Intriguing stuff.