Some marketing campaigns make you feel like you’ve seen the entire film before you’ve even entered the theatre. The Amazing Spider-Man 2, for example had more trailers and featurettes than any film ever, so around a quarter of out there pre-release. It was almost as if Sony were insecure about the product they had, but there can’t have been any possibly reason for that. Others like JJ Abrams like to orchestrate viral campaigns to create buzz and an air of mystery. Interstellar has reflected more of that trend, relying not on telling the whole story in three minutes but really just on the name of director Christopher Nolan.
The trailers up until this point have shown a family man, played by Matthew McConaughey trying to raise his family on a planet Earth close to the apocalypse. General audiences might have been mistaken in thinking that the whole film was an Earth-based drama but this final trailer finally moves into space without giving too much away. Jessica Chastain, Anne Hathaway and Michael Caine also star.
Interstellar arrives in theatres on 7 November 2014