Marvel are quite clever. Movie successes aren’t really about the product but they’re about running a successful marketing campaign. Marvel are excellent at exciting general audiences with the campaign and then generally delivering a high quality product so people keep coming back for more. Guardians of the Galaxy is a big risk for Marvel with the properly virtually unknown other than six people who all member of the GOTG appreciation society. Marvel have run a smart campaign. introducing this world and these characters with plenty of exposition, humour and echoes of great films of days gone by. The education continues with these lovely character posters. It’s fun to learn.
Guardians of the Galaxy is released 31 July 2014 in the UK and 1 August 2014 in the US